Welcome to Tech New Logica

We brought you GreenSert & RecyClad

The first and the only pocket-size sustainable cup!

About us

Who we are

We are a team of PhDs with 30+ years of total experience in STEM disciplines including physics, engineering, material science and additive manufacturing. We have a proven track record of peer reviewed publications and patented technologies.

In Tech New Logica we believe that even small improvements matter and lead to a better world.

TNL, Tech New Logica, What we do

What we do

Using our extensive knowledge and passion for innovation and green technology we come up with simple yet elegant solutions to existing problems.

We aim to transform today’s dreams into reality tomorrow.

Why we do it

Because we care about our future generation.

The idea

The big bad problem

58,000,000,000 paper cups are thrown away (not recycled) every year [1].

20,000,000 trees are cut down and approximately 12,000,000,000 gallons of water are used every year to manufacture single-serve paper cups that end up in the landfill. For example, the volume of Olympic-size swimming pool is 660,000 gallons [2], Georgia Aquarium contains 10,000,000 gallons of marine and salt water [3], and capacity of Bouquet Reservoir is approximately 12,000,000,000 gallons [4]. Thus, the amount of wasted water would be enough to fill Bouquet Reservoir in Southern California!

Recycling of paper cups is still a major challenge because paper is coated with waterproof polymer, such as polyethylene [5].

On top of that, waterproofing with polyethylene possesses potential hazards to our health [6, 7]. 

Not just another tumbler...

Our goal is to eliminate hardly recyclable paper cups which contaminate our environment.

GreenSert is based on our patented technology, the first and the only cup that is compact, nontoxic, easy to clean, and of course, sustainable. The cup consists of a flexible insulating waterproof body made of high quality food grade silicone rubber and comes with an insulating sleeve made from recycled paper, which we call RecyClad.

GreenSert is plastic free and nontoxic, super compact, 100% recyclable, microwave and dishwasher safe, hygienic and hypoallergenic with no open pores to harbor bacteria, easy to clean, and weighs 18 g only!
RecyClad provides additional thermal insulation and serves as a canvas for custom prints and graphic designs.
Both GreenSert & RecyClad can be used together or separately. You can choose to line most 12 oz cups and mugs with GreenSert, while using RecyClad provides extra thermal insulation to protect your hands.

Not only you can use GreenSert & RecyClad for your daily coffee needs and get discounts in participating stores for bringing a reusable cup [8], but you can also take it outdoor as a lightweight and portable cup for your backpacking, hiking, biking, kayaking, and camping adventures!
After thorough testing and exposure by boiling water and microwaves it turned out that the design is pretty robust, and we believe it is truly the first and the only pocket-size sustainable cup on the market to date!

Initially the launch date was set to Earth day, April 22’nd. Grim statistics show that every second more than 380 paper cups are thrown away and not recycled, which means we lose a tree every two seconds. We have pushed our limits to deliver our idea to you as soon as we could, because…Earth day everyday with GreenSert!

Coming soon

  • Increase production volume thus reducing the cost and making the technology available to everyone.
  • Design of reusable holder for GreenSert is on its way.
  • Design handy case for GreenSert and RecyClad.


Meet GreenSert, the first and the only pocket-size sustainable cup to date.

GreenSert (green + insert) is a flexible insulating waterproof insert which is made of top quality food grade silicone rubber in USA. Although it has increased the cost of manufacturing, we have deliberately selected USA over China because we carry great responsibility for the product quality and we want to invest in USA economy.

We made GreenSert compatible with most of 12 oz cup holders, such as RecyClad, ceramic mug, tumbler, and ordinary paper cup.

Several selected advantages

  1. Excellent heat resistance, cold flexibility, dielectric properties, and especially good resistance to weather, ozone and UV rays [9, 10, 11].
  2. Good chemical resistance [10, 11].
  3. Does not fade or scratch [12].
  4. Nontoxic [13].
  5. Plastic free. Plastic hazardous effects were demonstrated in [6, 7].
  6. Enhanced insulation keeps the contents at desired temperatures for longer times [11].
  7. Lightweight, compact, and highly portable.
  8. Flexible, durable, and shatter resistant [12].
  9. Hygienic and hypoallergenic with no open pores to harbor bacteria [12].
  10. Dishwasher and microwave safe [12].
  11. Odor and stain resistant [12].
  12. Easy to clean.
  13. Recyclable [14].

Explore GreenSert


RecyClad (recyclable + cladding) is an insulating sleeve made from recycled paper in US. RecyClad provides additional thermal insulation and serves as a canvas for custom prints and graphic designs. The RecyClad design does not require any adhesives to ensure minimum impact on the environment. RecyClad is designed to be used together with GreenSert and with coffee cups as the insulating sleeve.

We strongly encourage you to design and make your own holders for GreenSert and share those with others. You can even use a disposable cup along with the GreenSert, considering you are going to reuse the cup again later, of course

Several selected advantages

  1. Lightweight, compact, and highly portable.
  2. Provides additional thermal insulation [15].
  3. Easily customized.
  4. Adhesive-free design.
  5. Recyclable [16].
  6. Biodegradable/Compostable [17].

Contact Us

Get in Touch

Tech New Logica


Disclaimer of warranties and liability

tnl-us.com Website (https://tnl-us.com/) is classifying  resources available on the Internet, including personal websites, company websites, and organization websites. All resources available through tnl-us.com are only providing links to external websites, “the original resource” (tnl-us.com does not host the Resources). These links are being provided for informational purposes only. tnl-us.com excludes all liability of any loss, damage, violation, or copyright infringement resulting or arising when users accessing and using these Resources from the Internet. The responsibility lies to the person or organization that hosts the resource to their website. Contact the external site for answers to questions regarding its copyright agreements or its content. As a policy, tnl-us.com strongly encourages all parties to follow the copyright regulations and abide by them. For any resources hosted directly by the tnl-us.com server appropriate permissions to reproduce have been obtained.
tnl-us.com bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. Although tnl-us.com recommends sites for information purposes only and takes all reasonable measures so as to endorse that the quality of the materials provided by third parties is not defamatory or offensive, it cannot have full control of the content or take responsibility for pages maintained by external providers. The Internet contains a wide variety of material. Not all Internet sites provide accurate, complete, current, or appropriate information. Users need to be wise and use their judgment to evaluate the information provided.
This website and any information or other material contained in it are made available strictly on the basis that the User accepts it on an "as is" and "as available" basis. Where users rely on any information or other material contained in it, they do so entirely at their own risk and they accept that all warranties, conditions and undertakings, express or implied, whether by common law, statute, trade usage, course of dealings or otherwise in respect of this website are excluded to the fullest extent permitted by law. Owing to the nature of the internet, tnl-us.com cannot guarantee that any of the Resources will always be available to Users. tnl-us.com reserves the right to make improvements to the tnl-us.com Website and add or remove listings to this site at its own discretion and without notice.

E-resources disclaimer

The electronic resources accessible via the tnl-us.com Website (https://tnl-us.com/) are owned by various publishers and other third parties. Users may only access and use the Resources in accordance with any applicable terms of use including any relevant licence. Use of the Resources is subject to relevant legislation including copyright law. Unauthorized reproduction, lending, hiring, transmission, distribution or use of material forming part of any Resource is prohibited. Most material can be used, copied, printed or downloaded for research or private study and for non-commercial purposes only. These restrictions are necessary in order to conform to copyright agreements with the original publishers. All users are expected to use this resource in a responsible manner, consistent with the educational and informational purposes.

Privacy Policy


Tech New Logica LLC (the “Company”) is committed to maintaining robust privacy protections for its users.  Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.  

For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at https://tnl-us.com/.

“Service” refers to the Company’s services accessed via the Site, in which user can subscribe to the Company’s newsletter. 

The terms “we,” “us,” and “our” refer to the Company.

“You” refers to you, as a user of our Site or our Service. 

By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use (found here: https://tnl-us.com/), and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy. 

Information we collect

We collect “Non-Personal Information” and “Personal Information.”

Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks.

Personal Information includes your email, which you submit to us through the subscription process at the Site and through Third-Party Services.

1. Information collected via Technology

To activate the Service you do not need to submit any Personal Information other than your email address. However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis.

The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser.

2. Children’s Privacy

The Site and the Service are not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13, or allow anyone under the age of 13 to sign up for the Service. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us at info@tnl-us.com.

How we use and share information

Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.

We may share Personal Information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable legal process or enforceable governmental request; to enforce applicable Terms of Service, including investigation of potential violations; address fraud, security or technical concerns; or to protect against harm to the rights, property, or safety of our users or the public as required or permitted by law. 

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used. 

How we protect information

We implement security measures designed to protect your information from unauthorized access. Your account is protected by your account password and we urge you to take steps to keep your personal information safe by not disclosing your password and by logging out of your account after each use. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks. 

Your rights regarding the use of your personal information

You have the right at any time to prevent us from contacting you for marketing purposes.  When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. 

Links to other websites

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

Changes to our Privacy Policy

The Company reserves the right to change this policy and our Terms of Service at any time.  We will notify you of significant changes to our Privacy Policy by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

Contact us

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to info@tnl-us.com.

Last Updated: This Privacy Policy was last updated on 01/19/2018.